In this article, we compare mobile apps and mobile websites and consider the pros and cons of each approach for event producers. It may be tempting to just build an app, but is an app really what you need? However, for mobile to be a cost effective, sustainable and truly interactive element of the event experience, you need to consider exactly what you’re hoping to achieve and what future costs could be further down the line. After all, if you’re in your delegates’ pockets, you really can't get any closer! Often these are simply seen as an environmentally friendly way to deliver delegate pack information and a great marketing tool. Several have already taken advantage of the market penetration of devices like Apple’s iPhone and iPad and Google’s Android by commissioning the development of dedicated apps for their events. Many event organizers are already considering how to use mobile devices to engage with delegates and enhance their experience of an event.
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